IPod envy: Microsoft’s Xbox whiz engineers a shift in strategy
IPod envy: Microsoft’s Xbox whiz engineers a shift in strategy
By Robert A. Guth
The Wall Street Journal Europe
08 Jan 2007
ROBBIE BACH is the Microsoft Corp. executive who challenged Bill Gates’s dogma by pushing the software company into making videogame machines. Now he is putting his stamp on Microsoft far beyond its game business. For decades, Microsoft’s business... read more...
By Robert A. Guth
The Wall Street Journal Europe
08 Jan 2007
ROBBIE BACH is the Microsoft Corp. executive who challenged Bill Gates’s dogma by pushing the software company into making videogame machines. Now he is putting his stamp on Microsoft far beyond its game business. For decades, Microsoft’s business... read more...
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